Canva

Check out some of my favorite projects in Canva!

Email Marketing Strategy Booklet

I was tasked with creating a document that provides insights to our clients on how to optimize the use of our software and how to apply it to the industry.

Worked to keep the theme cohesive with our brand, and easy to read!

This is one of my favorites, because I had the chance to design a visibly pleasing booklet and to complement It with clear and concise copy.

Cacao Chocolate Store & Lounge

So this one is one of my favorites so far, because It really leans toward branding, designing, and showcasing creativity!

In one of my Marketing Courses, we were assigned a group project to come up with a business model, and marketing strategies that we would implement, and all of those components needed for a business.

As a group, we chose to go with a chocolate store targeted at adults, with fresh house-made, chocolate cocktails & brews.

I jumped onto the branding and came up with the name, Cacao Chocolate Store & Lounge as well as a tagline for our start up business. I also designed a logo kit, with digital content and flyer mockups.

Flyer Mock-up

I wanted the theme/ambiance of our business and the target market to compliment each other, because they go hand and hand...

Young adults, within the 25-35 age range. They are single with a middle class salary with a decent amount of leisure time on their hands. They are also looking for more of an intimate and relaxed place to spend time and meet new people. Intimacy and chocolate compliment each other. They also love Chocolate, and chocolate related items whether It be chocolate bars, drinks, coffee, etc.

Website Mock-up

The brand personality of Cacao is seductive, knowledgable, bold and encouraging social interactions.

We dare you to try our chocolate. It's quality and freshly made by our master chocolatiers. We flaunt It, that's why all of the adds show naked chocolate and no wrappers... Everything to the smallest, minute detail has intent behind it! That's why this is my one of my favorite pieces so far.

Instagram Story Mock Up

I used this project to put to test the skills and experience I had gained from working my jobs, as well as applying material from my courses.

I also focused on keeping everything cohesive throughout all channels of branding and advertising.