Video Editing

01

SAFE Potluck Campaign

I planned a campaign to build more buzz for our annual SAFE Potluck on our instagram account. Engagement was slightly dipping, so I really wanted to do something that would wake our account back up! Decided to do a quick video showing how my brother and I were preparing for the potluck. I then chose a trending sound and went to work!

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This one was really fun! One because we were trying something new. It pushed my brother and I to get out of our comfort zones and show more personality. We also got to show off our cooking!

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People still ask us for more wings and we love cooking for them!

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I used Tiktok to create this video.

02

Early in the Morning Campaign

Again this campaign was targeted at getting more engagement on the Instagram page. This video was aimed at getting more engagement with one of my existing campaigns the "Mentor Showcase: Junior Mentor Vs. Senior Mentor Trading Cards". 

• A lot of people really like the trading cards and ask me “Did you make mine yet?” or “Where’s my mentor’s card?” in person. So we have the demand, but our engagement on instagram was dropping again.

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I gathered a couple mentees to be in a video and implemented a couple other tactics to achieve that goal

• One of the biggest results were our posts going from 1 or 2 comments, if any, to 42 engaging comments on that post. Although the 42 is an outlier for comments on campaigns for our account, there is still a trend of growing comments on our content for marketing campaigns following that post

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Overall It was a very fun video!