Data Kitchen
Welcome to the Data Kitchen, where you will find some of the data-driven campaigns that I've cooked up! I've learned a lot about the importance of meaningful data and want to showcase some of the ways I have used It.
01
So, What Now?
Goals:
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Increase Reach & Engagement on the Program's Instagram account
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Increase the amount of attendees at the first event of the year (Retention)
Approach:
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Studied data & campaigns from previous years to see what should be changed/improved and what can be utilized for this year
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Determined best time of the day for posting campaigns to optimize, reach, engagement and retention
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Implemented a strategy with multiple tactics in order to achieve results, while staying cohesive with our theme & goals
Results:
Check out these graphics for how the campaign performed!
Some KPIs to observe would be:
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3,500 views on the first campaign vs. 176 views the Previous year
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66 shares on the campaign vs. 0 the previous year
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47 students attended the first program Vs. 37 the previous year
Join the Pitcrew
02
Goal: Generate leads for the Mentor positions within the program
Results:
After recruitment process was done, I used data collected from the application to directly pin point how each applicant found the role. These are the results!​
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44.6% of applicants credited the social media (Instagram)
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37.5% of applicants credited the Flyers/Posters
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Combined 82.1% of applicant leads generated through those 2 channels, most of whom credited both!
Approach:
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Implemented a strategy that would consistently repeat the message of "Join the Pitcrew/ Apply to be a Mentor"
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Designed Flyers & Posters to keep the message in the face of potential applicants
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Created content such as Reels, Targeted Paid Advertising, and Digital Flyers to bring awareness to role and get more applicants
